BRAND IDENTITY

A collaborative branding project for Before It Melts, an ice cream shop in Lake Nona, Florida, developed alongside fellow designer Amalya L. This concept included a full visual identity system—logo design, color palette, and mascot—as well as branded menus, digital TV advertisements for flavors, and a variety of print materials such as A-frame signage, window decals, construction walls, and limited-time offer promotions. The goal was to create a playful and cohesive look that could be carried across both digital and physical touchpoints.